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Assessment of the Incentive System in the Selected Company and Proposals for its Development
Sehnalová, Kateřina ; Krupičková, Michaela (referee) ; Konečný, Štěpán (advisor)
This diploma thesis deals with the evaluation of the current state of motivation in a selected company. The literature search will explain the basic concepts associated with this issue. In the analytical part, the company will be introduced and data collection will take place through internal materials and structured interviews. Based on this information, the motivation system will be analyzed, employee satisfaction and loyalty will be examined, and proposals will be proposed to improve the existing motivation system, retain existing employees, increase their satisfaction and reduce turnover costs.
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Customer Satisfaction and Suggestions for Its Improvement
Skalický, Vít ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on customer satisfaction concerning Dumknihy.cz e-shop owned by Kanzelsberger and Barvic a Novotny companies. It comprises proposals of measures aimed at raising customer satisfaction in the field of quality of provided services, increasing customer loyalty and improving marketing communication. The proposed measures are based on theoretical knowledge, company analyses and customer satisfaction survey results.
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NPS Customer Loyalty Analysis and Proposals for its Strengthening
Klvaňa, Martin ; Sieck,, Ellen (referee) ; Konečná, Zdeňka (advisor)
Tato diplomová práce je zaměřená na možnosti posílení loajality zákazníků společnosti Atlas Copco Compressor Technique. Teoretická část objasňuje pojmy jako marketingový výzkum, dotazník, zákazník či loajalita. Závěr první části je věnován modelu Net Promoter Score, programu, který je také použit k vypracování samotné analýzy součastné spokojenosti a loajality zákazníků. Výsledky z této analýzy spolu s pozorováním, které autor v podniku provedl, slouží v závěrečné části práce k návrhům, které by měly mít za následek zvýšení počtu loajálních zákazníků této společnosti.
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Customer Satisfaction
Pišková, Martina ; Holendová, Petra (referee) ; Schüller, David (advisor)
The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
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Customer Satisfaction Analysis and Proposals for its Improvement
Justová, Andrea ; Řezáčová, Markéta (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the analysis of members satisfaction and loyalty of the selected fitness club ZONE4YOU, ltd. Analysis is carried out through a questionnaire, which includes a metric Net Promoter Score (NPS) as a tool for querying. The thesis finding is real satisfaction and loyalty of members. It also includes proposals that can increase the current level of customer satisfaction and willingness to recommend the fitness club to the others.
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The Utilization of Loyalty Program in a Assistcar s.r.o. Company Strategy
Kalman, Robin ; Dohnalová, Aneta (referee) ; Chalupský, Vladimír (advisor)
The subject of this diploma thesis is the creation of loyalty program for Assistcar, s.r.o. This company offers extensive services in the auto repair industry and the loyalty program is what the company is missing. The diploma thesis contains a theoretical, analytical and practical part. In the first part the theoretical basis is elaborated, which is necessary for the correct creation of the loyalty program. The analytical part consists of an analysis of available and functioning loyalty programs. Further analysis of competitive programs and the whole business. The practical part includes the creation of a specific loyalty program for the company.
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Marketing Research of the Customer Satisfaction of the Company OKAY s.r.o.
Chrápavá, Lucie ; Jegrová, Šárka (referee) ; Novák, Petr (advisor)
This thesis deals with problematics of customer satisfaction in company OKAY electronics. The whole research and final asking were done in Brno, in two selected shops of the company. The work connects theoretical knowledge, from the field of satisfaction research, with the practical part made by asking customers personally. From those surveys the final conclusions and recommendations are made. Based on the conclusions from questionnaire result, some areas were defined, which should be improved by workers of company OKAY.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Killich, Ondřej ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deals with clients' satisfaction and loyalty to the company Kooperativa Inc., Vienna Insurance Group and its product, investment life insurance Perspektiva. The theoretical part explains the basic concepts related to this topic, analytical part, introduces the company, the product and carried out research. Final part, based on modern methods of investigation, proposes the recommendations of steps which increase the level of customer satisfaction.
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Fair remuneration in labour relations
Hammerle, Petr ; Morávek, Jakub (advisor) ; Matějka Řehořová, Lucie (referee)
Fair remuneration in labour relations This diploma thesis deals with the issue of fair remuneration in labour relations. It focuses in particular on the issue of equal remuneration, as this is an area that is currently coming to the fore both in terms of new legislative activity in the Czech Republic and the European Union, and in terms of some of the jurisprudential conclusions reached by the courts of the Czech Republic. The aim of the thesis is a comprehensive assessment of the current state of the matter in theory and practice and an outline of possible solutions to current problematic issues. The thesis consists of four chapters, the first of which deals with the topic in the most general terms, i.e. from the perspective of fair remuneration as a general principle. It analyses its meaning and content, and its relationship with other legal principles such as the principle of equality and the principle of equal treatment and non-discrimination. The second chapter provides a comprehensive overview of the legal framework for fair remuneration, from the relevant international conventions to specific national legislation, and looks in more detail at current issues in the legislation, particularly in relation to the new EU directive on transparency in pay. The third and fourth chapters address one of...
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